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Orzax’s Inspiring Brand Journey at Brand Week Istanbul
At this year’s 13th Brand Week Istanbul, we shared our brand’s international successes and future vision during a panel discussion titled “A Brand Story from Turkey to the World”.
The panel, held at the Haliç Congress Centre, featured Orzax CEO Yunus Emre Alimoğlu, Marketing and Corporate Communications Director Müge Turan, Sales Director Tolga Taşdemir and Medical Director Dr Duygu Değirmen as speakers. The session covered a wide range of topics, from our brand’s founding philosophy to growth strategies in global markets, and from science-based product development processes to sustainable brand value.
Orzax executives emphasised that, with an approach centred on science, trust and ethical values, they aim to transform health awareness not only in Turkey but worldwide. By making quality measurable and transparent to build a trust-based relationship with consumers, Orzax shared its projects on the path to becoming a global brand with the participants.